Beyond Words Campaign
Physician's spend a lot of time documenting. So much, in fact, that it impacts their relationships with patients, and even their love for the job. "Beyond words" promotes Nuance's healthcare products, which allow physicians to redirect their attention to patients and spend less time documenting, in a relatable and desirable manner. This was achieved through various print and digital advertising, landing pages, trade show materials, infographics, motion graphics, sales tools and brochure ware.