Elsevier

Elsevier Clinical Solutions:
Rebrand

Elsevier Clinical Solutions, an academic publisher of textbooks and journals, was seeking a brand refresh to help them tie more closely to their master brand, Elsevier, while still maintaining an identifiable look and feel and tone of voice. To start, we evaluated the Elsevier master brand guidelines and created a set of moodboards and style tiles. These deliverables drove the refresh of the website, email communications, brochure ware, motion graphics, social media, infographics and more.