Molly Grace Makes

Elsevier

 
 

Elsevier Clinical Solutions:
Rebrand

Elsevier Clinical Solutions, an academic publisher of textbooks and journals, was seeking a brand refresh to help them tie more closely to their master brand, Elsevier, while still maintaining an identifiable look and feel and tone of voice. To start, we evaluated the Elsevier master brand guidelines and created a set of moodboards and style tiles. These deliverables drove the refresh of the website, email communications, brochure ware, motion graphics, social media, infographics and more.

 
 
 Inspiration

Inspiration

 photography

photography

 color

color

 Typography

Typography

 
 
 pattern

pattern

 iconography

iconography

 
 
 Responsive website

Responsive website

 Sellsheets

Sellsheets

 brand launch video

brand launch video

 
 
 Infographics

Infographics

 responsive emails

responsive emails