Molly Grace Makes

Elsevier

 
 

Elsevier Clinical Solutions:
Rebrand

Elsevier Clinical Solutions, an academic publisher of textbooks and journals, was seeking a brand refresh to help them tie more closely to their master brand, Elsevier, while still maintaining an identifiable look and feel and tone of voice. To start, we evaluated the Elsevier master brand guidelines and created a set of moodboards and style tiles. These deliverables drove the refresh of the website, email communications, brochure ware, motion graphics, social media, infographics and more.

 
 
Inspiration

Inspiration

photography

photography

color

color

Typography

Typography

 
 
pattern

pattern

iconography

iconography

 
 
Responsive website

Responsive website

Sellsheets

Sellsheets

brand launch video

brand launch video

 
 
Infographics

Infographics

responsive emails

responsive emails